Don't you hate going into the ocean when it's cold? For me, I go in stages. First my feet so I can feel how cold the water is. Then my knees and thighs go in...slowly. I know what goes in next (and it's the worst part) so I take my time. After about 30 minutes, I go deeper with clenched fists and finally submerge my whole body in. Oh shut sup, you do it too. Do you know what a feasibility analysis is? It's basically that but in business.
I recently wrote down my rates for my services because there is a potential client that might book me soon. My business isn't ready yet, but I figured it's an opportunity for my feet to test the waters. The great thing about a feasibility analysis is that it allows you to do some research and development before you completely dive into the business ocean. By "testing" your prices, products, and services to potential clients, you'll be able to deduct what works and what doesn't work.
I'm excited to see what happens. My feet are already in, and if the tide is right I might just go a bit deeper.