Day 49: Devil In The Details

Photography by Sidney Diongzon

Photography by Sidney Diongzon

Tiny details imperceptible to us decide everything!
— W.G. Sebald, Vertigo

After having several people take a look at my business plan, I'm about to finalize all the details and execute my marketing strategy. I know it's taking a while, but that's okay. Details matter. From grammar to accurate research in the market place, I want my business plan to be as detailed as possible. If I don't take the small things seriously, then how can I expect to take the bigger things seriously? It matters to the business and it absolutely matters to clients. Why do you think fingerprints matter when it comes to forensic investigation? It's really the tiniest details that make the biggest difference.

So take your time and go over the details. Once you're done, go over it again. It matters that much.